Blog
GEO in practice.
Guides, case studies, and observations from running GEO programs for real brands.
How to Use MCPs for SEO (with Claude)
MCPs let Claude connect directly to your SEO data, search APIs, and website. Here's how to set them up and use them to run real SEO workflows.
How to Use Reddit for GEO (LLM Visibility)
Learn how to use Reddit for GEO and improve LLM visibility with authentic subreddit research, helpful participation, citation-worthy posts, and prompt tracking.
How brands can use internal data to earn more LLM citations
Internal data can give brands the proof, specificity, and original insight that LLMs are more likely to cite. Here is how to turn it into useful public content.
Why Reddit is one of the most powerful GEO channels in 2026
Reddit threads show up constantly in LLM citations. Here's what that means for brands, and how to build a Reddit presence that actually helps.
What is GEO? A plain-language guide to generative engine optimization
GEO is the practice of getting your brand cited by AI tools like ChatGPT, Perplexity, and Claude. Here's what it is, why it matters, and how it works.