About Viewership
Built for the way people actually find brands now.
We started Viewership because the agencies we watched were still treating GEO as an SEO add-on. It isn't. It's a different discipline, and it required building something new.
Wyatt built the first iteration of what became Viewership while doing growth work for clients like Intuit and Interchain Foundation. He kept running into the same problem: brands were investing heavily in content and SEO, but none of it was optimized for the sources that LLMs actually learn from.
Reddit threads, YouTube videos, third-party reviews, press placements, and well-structured editorial content were the things driving citations. Traditional agencies weren't set up to execute across all of those channels in a coordinated way.
Connor joined to build the infrastructure. His background in software engineering, and specifically in automated content workflows, made it possible to operate at the kind of scale GEO requires without the usual headcount bloat.
Viewership now runs GEO programs for a small number of clients. We don't take everyone, and we don't pretend to be a full-service agency. We're a focused team doing one thing well.
Every client gets a custom tracking setup: a set of high-intent prompts relevant to their space, monitored across the major LLMs, with referral traffic attribution and a dashboard that connects it all back to revenue.
The goal isn't citations for their own sake. It's being the brand that comes to mind, and to the model, when your customer is making a decision.
The team
Wyatt Johnson
Founder & CEO
Built GEO strategies for Intuit, McDonald's Corporation, and Interchain Foundation before starting Viewership. Has spent years studying how LLMs consume and cite content, and why traditional SEO tactics fall flat in AI-driven discovery.
Connor VanCrete
Co-Founder & CTO
Software engineer with experience at Microsoft and Cisco. Specializes in content automation and building the workflows that let Viewership clients publish at scale without sacrificing quality or brand voice.
How we work
No vanity metrics
We track citations, referral traffic, and pipeline. If we can't connect it to something that matters for your business, we don't report on it.
Transparent work
You see what we're doing and why. No black-box strategies, no retainer padding. Every deliverable ties back to a clear goal.
Earned presence
We don't game systems. GEO done right is about genuinely becoming the most credible, well-cited brand in your space.
Work with us
Ready to start?
We take on new clients on a project and retainer basis. Tell us what you're working on.
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